As part of the designteam at DesignBridge, I worked on the 2018 Mona redesign. I was happily involved from creating the initial concepts to the development of the packaging designs.
The redesign focused on tying the brand together more, creating a design system that felt more like one big Mona-family. The concept of the classic Mona smile was enlarged and used as an important brand asset and design element on all packs. Simple in shape, clear in message and unique to Mona.
Done while employed at DesignBridge, Amsterdam